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M5 Public Affairs

m5 Public Affairs is Atlantic Canada’s leading government and public relations firm, providing bilingual services to clients in Canada and the U.S. in a number of sectors including energy, mining, public utilities, Indigenous affairs, fisheries & aquaculture, transportation, labour, healthcare and governments. With an unmatched foundation of public and private sector experience, our team provides industry-leading public affairs counsel to clients across the region. We connect key messages with influencers and stakeholders. 

With offices and advisors in Halifax, St. John’s, Moncton, Saint John, and Charlottetown, we offer a full range of public affairs and public relations service offerings from communications strategy development, public policy and corporate affairs counsel, stakeholder engagement, as well as crisis communications and media management. 

m5 Public Affairs is part of group m5, Atlantic Canada’s largest integrated collection of industry leading communications firms – m5 Public Affairs, m5 Marketing and Communications, MQO Research, Group ATN and Wavelight Productions. With this model, our clients have the unique advantage of a public relations coordinated solution to their broader communications’ needs. Across our group of companies, we operate with a common business philosophy of ‘results first’ for clients.

Leading international, national, and regional clients count on m5 Public Affairs for the following: 

Timely and Accurate Information. Access to timely and accurate information – and knowing how to interpret that information – is crucial. Influencing/interpreting the public environment, anticipating public reaction and response requires experience, knowledge, and a strategic game plan. We are well positioned with practical experience in all size projects, from small local initiatives to large-scale projects. We have strong relationships with provincial and local media and possess an in-depth understanding of local influencers and community leaders. 

Public Relations Advice. We develop tailored public relations strategies that utilizes our team members’ experience and expertise. We will anticipate outcomes and devise proactive actions and rapid response that will guide your project through the fast-moving waters of public relations and stakeholder management. 

Value-Added Advice and Counsel. Effective public relations efforts start with a clear understanding of the desired outcomes. We will apply critical, strategic thinking from start to finish to ensure your project has the best opportunity for success. Extensive planning and contingency thinking go into every m5 Public Affairs project to ensure this success. 

Effective Advocacy. We will, when it is deemed desirable, provide direct advocacy on your behalf. We pride ourselves on our reputation for professionalism and we demonstrate this every day when working on your behalf – with community members, local, provincial, and federal government officials, media, and stakeholders. Our team members are respected not just for “who we know”, but “what we know”. We also take great care to carry out our professional duties in a low-key manner.

Service Provided:
  • Desktop and Feasibility Studies
  • Professional Services
Markets served:
  • Renewable Energy
  • Other energy